Independant Reviews & Ratings for accommodation in Australia, New Zealand and the South Pacific.

Fossick Industry Blog

Reviewing the review

What’s in store for next year? Tourism predications for 2012…

December 19, 2011

What’s going to happen in 2012? They’ve been saying it was the year of mobile for a decade; social media is well and truly entrenched, so what’s new? What changes do we predict might be normal by next Christmas? To find out, Fossick’s Genevieve Atkinson decided to ask a few movers and shakers what they [...]

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Response to “The threat of a bad review”

December 6, 2011

The nzherald this weekend featured an article on travellers using the threat of a bad review to gain privileges or discounts. The article stemmed from a news piece out of the UK in which 80 properties had claimed they’d been threatened with a bad review if they didn’t do something for the customer like upgrades [...]

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Do reviews work for every industry?

November 23, 2011

We love to get all up in arms over guest reviews in travel. We anguish over the supposedly rampant fake reviews and then rally around the idea that the advertising standards authority will fine or destroy Tripadvisor. But perhaps we should step back from our personal feeling towards reviews for a moment and consider why [...]

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Fossick is featured in “Inside Tourism”

November 17, 2011

Thanks to Nigel Coventry   for today’s “Inside Tourism” write up on Fossick at the e-Tourism conference. It was a complicated talk entitled “How to make reviews suck less”, a modified version of this previous post “Bad review, do something about it”. Not entirely sure it translates to print, but hoepfully will inspire some debate. If your [...]

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Do you wish more customers would support your business?

November 14, 2011

Do you have a little moment of joy as the bookings flow in. When a customer calls and then doesn’t book –  even after the friendly manner, accommodating attitude and discount offer. We’re left thinking why don’t they get it –  we’re great! We’re better than the guys down the road. We support charity Sponsor [...]

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Favourite moments and thoughts from eTourism Conference 2011

November 8, 2011

Even as a speaker I was a little apprehenisve about the confernce this year.  There didn’t look to be  huge numbers of people going. Was it the time of the year, or the post rugby lull or was it a sign of the times that budgets were so tight – conferences were out. For those [...]

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SEO tip of the day: Customise your website link in LinkedIn

November 8, 2011

Simple tip for today, which I didn’t realise you could do, until I read this.. OnStartups – Start-up maketing from the trenches.  The tip for today: Your linkedin profile lets you link to three sites, most people just  use the standard “Company Website or personal website” – but if you selecct “other” you can actually [...]

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Are you working hard to be the same?

October 27, 2011

Our life’s are punctuated by drama –  the other parts can be a little dull. Births, deaths, marriages, holidays are actually drama – there the stuff that happens, that we remember. How many hotels or properties have you stayed in that you have no memory for at all, how many coffee shops. Customers are not [...]

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Finding a playground near you

October 10, 2011

Where is the nearest playground to your property? Do you know? If you don’t – find out. Go and take a picture of it on your phone. Fossick has just added a space for you to tell us how far away the nearest playground is and even upload a photo – all for FREE. Why [...]

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Fossick attends TravelTech 2011

September 26, 2011

Last month I had the pleasure of attending on of the key travel conferences in Australiasia: Traveltech 2011. Clearly the focus of the conference is on the technical side of travel and dominated by online players, tech companies and start-ups like Fossick. To read my summation of some of the salient points. Check out the [...]

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