Independant Reviews & Ratings for accommodation in Australia, New Zealand and the South Pacific.

Fossick Industry Blog

November 2011

Do reviews work for every industry?

November 23, 2011

Writing an review

We love to get all up in arms over guest reviews in travel. We anguish over the supposedly rampant fake reviews and then rally around the idea that the advertising standards authority will fine or destroy Tripadvisor. But perhaps we should step back from our personal feeling towards reviews for a moment and consider why [...]

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Thumbnail image for Fossick is featured in “Inside Tourism”

Fossick is featured in “Inside Tourism”

November 17, 2011

Thanks to Nigel Coventry   for today’s “Inside Tourism” write up on Fossick at the e-Tourism conference. It was a complicated talk entitled “How to make reviews suck less”, a modified version of this previous post “Bad review, do something about it”. Not entirely sure it translates to print, but hoepfully will inspire some debate. If your [...]

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Thumbnail image for Do you wish more customers would support your business?

Do you wish more customers would support your business?

November 14, 2011

Do you have a little moment of joy as the bookings flow in. When a customer calls and then doesn’t book –  even after the friendly manner, accommodating attitude and discount offer. We’re left thinking why don’t they get it –  we’re great! We’re better than the guys down the road. We support charity Sponsor [...]

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Thumbnail image for Favourite moments and thoughts from eTourism Conference 2011

Favourite moments and thoughts from eTourism Conference 2011

November 8, 2011

Even as a speaker I was a little apprehenisve about the confernce this year.  There didn’t look to be  huge numbers of people going. Was it the time of the year, or the post rugby lull or was it a sign of the times that budgets were so tight – conferences were out. For those [...]

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SEO tip of the day: Customise your website link in LinkedIn

November 8, 2011

Simple tip for today, which I didn’t realise you could do, until I read this.. OnStartups – Start-up maketing from the trenches.  The tip for today: Your linkedin profile lets you link to three sites, most people just  use the standard “Company Website or personal website” – but if you selecct “other” you can actually [...]

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