Independant Reviews & Ratings for accommodation in Australia, New Zealand and the South Pacific.

Fossick Industry Blog

Reviewing the review

Crime pays but never for very long…

February 7, 2012

Kindle and the problem of fake reviews

In the USA  as the Kindle market heats up, one clever marketer was on to a winner on Amazon. They simply sent a letter with their product to the customer which stated  that if they left a review of the product they’d purchased on Amazon ,then they would be refunded the cost of the product. [...]

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Great places to get links for New Zealand sites

January 17, 2012

At Fossick, we believe in sharing the love, so have compiled a list of the great places  New Zealand accommodation sites can get backlinks or links to their website.  Not sure what a backlink is and why you would want one? Read this article.  1. Fossick- Find out where to stay in Australia and New [...]

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How to turn a bad review around?

December 20, 2011

It’s the silly season and when things get a bit crazy it’s hard to be perfect all the time. So you got a bad review! Can anything be done? Well you could go down route of trying to get it removed, or you could just write a response. Look at these two examples to the [...]

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What’s in store for next year? Tourism predications for 2012…

December 19, 2011

What’s going to happen in 2012? They’ve been saying it was the year of mobile for a decade; social media is well and truly entrenched, so what’s new? What changes do we predict might be normal by next Christmas? To find out, Fossick’s Genevieve Atkinson decided to ask a few movers and shakers what they [...]

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Response to “The threat of a bad review”

December 6, 2011

The nzherald this weekend featured an article on travellers using the threat of a bad review to gain privileges or discounts. The article stemmed from a news piece out of the UK in which 80 properties had claimed they’d been threatened with a bad review if they didn’t do something for the customer like upgrades [...]

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Do reviews work for every industry?

November 23, 2011

We love to get all up in arms over guest reviews in travel. We anguish over the supposedly rampant fake reviews and then rally around the idea that the advertising standards authority will fine or destroy Tripadvisor. But perhaps we should step back from our personal feeling towards reviews for a moment and consider why [...]

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Fossick is featured in “Inside Tourism”

November 17, 2011

Thanks to Nigel Coventry   for today’s “Inside Tourism” write up on Fossick at the e-Tourism conference. It was a complicated talk entitled “How to make reviews suck less”, a modified version of this previous post “Bad review, do something about it”. Not entirely sure it translates to print, but hoepfully will inspire some debate. If your [...]

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Do you wish more customers would support your business?

November 14, 2011

Do you have a little moment of joy as the bookings flow in. When a customer calls and then doesn’t book –  even after the friendly manner, accommodating attitude and discount offer. We’re left thinking why don’t they get it –  we’re great! We’re better than the guys down the road. We support charity Sponsor [...]

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Thumbnail image for Favourite moments and thoughts from eTourism Conference 2011

Favourite moments and thoughts from eTourism Conference 2011

November 8, 2011

Even as a speaker I was a little apprehenisve about the confernce this year.  There didn’t look to be  huge numbers of people going. Was it the time of the year, or the post rugby lull or was it a sign of the times that budgets were so tight – conferences were out. For those [...]

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SEO tip of the day: Customise your website link in LinkedIn

November 8, 2011

Simple tip for today, which I didn’t realise you could do, until I read this.. OnStartups – Start-up maketing from the trenches.  The tip for today: Your linkedin profile lets you link to three sites, most people just  use the standard “Company Website or personal website” – but if you selecct “other” you can actually [...]

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