Independant Reviews & Ratings for accommodation in Australia, New Zealand and the South Pacific.

Fossick Industry Blog

Reviewing the review

The funny thing is that I absolutely rely on low rated reviews to make my decision.

May 10, 2012

1 star rating can have positive effects

The funny thing is that I absolutely rely on low rated reviews to make my decision. 5 star reviews are often slim on details. “Great food! Loved it!” “This book is awesome!” “Fantastic movie!” “The movies did a swell job!” … on the other hand, many 1 star reviews going into angry detail with lots [...]

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April: Recent news and posts about customer reviews

May 1, 2012

April update on recent media, news and blog posts about customer reviews from around the web. April media articles around customer reviews 1. Seattle post: Combating negative reviews using reputation managers  Interesting article, key points include a statistic that reviews are 12x more powerful than product descriptions. Although in essence a press release for a reputation [...]

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Managing customer reviews on multiple sites

April 19, 2012

Do a quick google search for your property with the word ‘review’ attached to the end and you might be a little scared with what comes up.  There are new sites cropping up everyday that allow customers to leave a review, comments or feedback about you. You might be asking? 1. How did my place [...]

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Thumbnail image for Experience is showing facebook is for deals, not booking engines!

Experience is showing facebook is for deals, not booking engines!

April 17, 2012

Been at a conference recently where speakers have touted facebook as a new sales channel?  Where in a few years we’ll all be doing everything inside Facebook, including booking hotel rooms. In travel, if we were expecting customers to be booking hotel rooms via facebook- it’s unlikely folks. So if you’re behind the 8 ball, [...]

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Thumbnail image for Why low-cost airlines are doing so well!

Why low-cost airlines are doing so well!

March 26, 2012

Low-cost airlines seem to be thriving whilst the traditional carriers struggle – why is that? Check out this great infographic to see how differently they manage their costs and why their making so much more money. Source: http://theinformationdj.com/   Looking to save money in your business? Stop advertising in expensive print directories and start utilising all [...]

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Thumbnail image for Frugal Dad investigates the power of consumers to create change

Frugal Dad investigates the power of consumers to create change

March 6, 2012

Source: http://frugaldad.com  

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March: Recent media about customer reviews….

March 3, 2012

We keep our eye on anything that comes up about reviews…. so below are some links to recent media or commentary around reviews for March. Since this is the first post in a series, some of the links are older, but worth looking at. Media articles around customer reviews Why a Negative Review Can Be [...]

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Thumbnail image for Crime pays but never for very long…

Crime pays but never for very long…

February 7, 2012

In the USA  as the Kindle market heats up, one clever marketer was on to a winner on Amazon. They simply sent a letter with their product to the customer which stated  that if they left a review of the product they’d purchased on Amazon ,then they would be refunded the cost of the product. [...]

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Great places to get links for New Zealand sites

January 17, 2012

At Fossick, we believe in sharing the love, so have compiled a list of the great places  New Zealand accommodation sites can get backlinks or links to their website.  Not sure what a backlink is and why you would want one? Read this article.  1. Fossick- Find out where to stay in Australia and New [...]

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Thumbnail image for How to turn a bad review around?

How to turn a bad review around?

December 20, 2011

It’s the silly season and when things get a bit crazy it’s hard to be perfect all the time. So you got a bad review! Can anything be done? Well you could go down route of trying to get it removed, or you could just write a response. Look at these two examples to the [...]

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